Tag Archives: privacy

When All Lead Generators Want the Gold

Leprechauns may only seem lucky but they arguably could have the short end of the stick when it comes to gold. Everyone seems to know where to find it!

 

It’s very much in the same way all the B2B lead generators in the world know where to find their gold: contact information. Prospects everywhere seem bombarded because, one way or another, some confounded marketer got a hold of their number or email address. The result is that they’re inundated and the toughest ones make for an even harder sell.

 

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Telemarketing In An Age of Advocated Privacy

This has been covered several times in this blog and several others. However, it’s always good to remind ourselves that marketing has really been grappling with the issue of customer privacy. Telemarketing, in particular, gets a sizeable load of flak from both consumers and business owners alike.

 

In the following, you will find a brief overview of some of the most common complaints faced by B2B telemarketers that have ties to alleged violations of privacy.

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