Tag Archives: problem solving

Does Telemarketing Do All The Sales Work?

It’s a common misconception: telemarketing (or any form of lead generation for that matter) does all the work and the salespeople are relegated to the role of a big business cashier.


However, it’s because it’s common that many telemarketing experts tell people why it’s inaccurate. You need to balance between qualifying leads and getting a sale out of them. When you don’t, there’s a tendency for people working on one process to eat up the time of people working on the other.


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