Tag Archives: prospect education

Lead Generation Tips – Leaving Prospects On Their Own

The latest lead generation strategies often favor a mix of inbound, content marketing while at the same time never fully taking an active sales rep out of the picture.

 

This works because most prospects nowadays don’t really like being led around their noses for a solution. They want to learn and figure things out on their own.

 

Is it really that simple though?

 

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