Tag Archives: qualified lead generation

Lead Generation Tips – The Mutating Blur Between B2C and B2B

B2C and B2B marketing have always looked at each other from opposite ends. Indeed, like two sides of a coin, these two forms of marketing are often looked at by companies and/or researchers and compared to one another.

That was then, but what about now? It’s like the Teenage Mutant Ninja Turtles. One moment you left the line as it was. Things seemed normal. Yet by the time of your next lead generation campaign, the line’s mutated into an unrecognizable blur!

 

Continue reading

Misconceptions About Data Used in Lead Generation Companies

Data integrity is vital to the lead generation process. That’s why salespeople who outsource it often ask if vendors ever share the data they use with other customers.

Justified it may be, this leads to several misconceptions about how lead generation companies gather, store, and handle their data.

 

Continue reading

Related Posts Plugin for WordPress, Blogger...