Tag Archives: qualified leads

How to be A B2B Marketing Matchmaker

Many enjoy using Valentine’s Day as a matchmaking occasion. Some folks just really find it cute when they end up bringing together a guy and a girl who look like they’ll make a good match.

 

These are the folks who don’t mind watching from the sidelines whose only problem is how indecisive both parties can get.

 

Marketers though can apply this as their own analogy.

 

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A Few Holiday Reminders For B2B Email Marketing

It’s the holiday season and with everyone packing their schedules (and their bags) for vacation, you need to start marketing to prospects in advance. A campaign that starts early can end early, leaving everyone with enough peace of mind until they hit their desks again next year.

 

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Appointment Setting Those Taking The Less-Traveled Road

One of today’s most popular appointment settingstrategies involve targeting businesses who are just starting out. These are the kind of businesses whose decision makers and owners still lack sufficient knowledge. The reasoning here is that B2B companies like yours use the appointment setting process to start the education they need. Coming out with a sale is also an added benefit.

 

However, how aware are you that you are in fact appointment setting with prospects taking a less traveled road? For example, look at this FoxBusiness article which tells the story of Squarespace’s founder:

 

 “Coming out of college with a job offer from Google sounds like a win, but Anthony Casalena decided to go in a different direction. Convincing his dad that turning down Google and creating his own company was the more lucrative way to go, however, took a bit of persuasion.”

 

Have you ever heard similar stories from other prospects? They were given a chance to work with this or that big company but they decided to strike out on their own? Naturally, you have to respect such an independent spirit. On the other hand, your appointment setting campaign should not ignore the reality of challenges awaiting these prospects.

 

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Appointment Setting Can Succeed With Supplements

Appointment setting is still a marketing and sales process so researching your target market is obviously a given. Once you do though, ever thought of also looking back at your own industry and seeing how your target market actually makes it grow? This commonly happens when your appointment setting strategy seeks to promote a supplement to an already existing product even though you are targeting the same market.

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