Tag Archives: qualified leads

Getting Tax Sales Leads Without Playing The Tax Collector

Tax season may not inspire the same happy feelings of Christmas or Valentine’s but it is still not without its own exclusive share of sales leads and business opportunities. Then again, perhaps that is the reason why these sales leads would be particularly difficult to acquire. A season themed around taxes can put prospects both in the best and worst state of mind for things like tax consulting!

 

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Lead Generation Tips – Things You Do Not Tell Prospects

While keeping secrets is generally not a good idea for lead generation, there are a few things you must not tell prospects. As important transparency can be, there is a difference between that and sharing things that will render your business vulnerable. The marketing strategy behind your lead generation campaign still has few secrets that need to be kept.

 

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Appointment Setting Tips – Don’t Aim Too High

Normally, many gurus would encourage you to aim high in everything you do (be it in appointment setting, sales, or any other business process). For accounting firms, aiming for high-level prospects sounds very ambitious but realize you are playing with dangerous fire here. Unless your business is prepared in all areas (not just marketing or sales), your appointment setting strategy should set their sights a little lower.

 

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Want Software Sales Leads? Avoid Being A Yes/No Man

When some software vendors are so eager to please, so eager to qualify business sales leads, the reduce themselves to being yes men (or women). On the other extreme, you have vendors who are so critical and so stubborn, they do not cut their lead generators any slack and as a result, they waste what could have been a substantial flow of sales leads.

 

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Buying Pre-Qualified Sales Leads: Achieving More Sales

qualified sales leadsHow many days, weeks, or months do your company usually get to close a sale? One Week? A month? Three to six months? Or worse, more than that? This is the general picture when you are starting an in-house lead generation campaign. Know that It takes time before a prospect is classified as qualified and sales-ready. Equally frustrating is that you are getting in touch with some of the wrong ones.

 
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