Tag Archives: sales

B2B Sales and B2B Marketing – Straighten Out Their Versions of the Client

When marketing and sales clash, it’s always due to having a different version of a single client. It’s like the less extreme version of various groups have differing views on a historical person.

 

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Does Telemarketing Do All The Sales Work?

It’s a common misconception: telemarketing (or any form of lead generation for that matter) does all the work and the salespeople are relegated to the role of a big business cashier.

 

However, it’s because it’s common that many telemarketing experts tell people why it’s inaccurate. You need to balance between qualifying leads and getting a sale out of them. When you don’t, there’s a tendency for people working on one process to eat up the time of people working on the other.

 

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targeted sales leads, lead generation, inside sales, qualified business leads, telemarketing

Fuel Your Inside Sales Campaign With Targeted Sales Leads

targeted sales leads, lead generation, inside sales, qualified business leads, telemarketingIf you have your own inside sales team, you are going to need to make sure that your team always has a list of people to call. Inside sales involves heavy use of the phone either for cold calling or B2B telemarketing purposes, as such it is important that your team always have qualified business leads. However, if you are looking for better results, you should have targeted sales leads instead.

In doing B2B marketing, attraction can be a wondrous thing. Prospects that are attracted to your company are more likely to buy from you, thus they are the best leads you could ask for. The problem is that it is difficult to attract your target customers to your company, especially when you market to a similar industry as your competitors. Continue reading

lead generation, business leads, telemarketing, credit card processing leads, IT sales leads, cash advance leads, cleaning services leads, b2b sales lead generation, telemarketing

Pre-Qualify Prospects for More Effective Lead Generation

lead generation, business leads, telemarketing, credit card processing leads, IT sales leads, cash advance leads, cleaning services leads, b2b sales lead generation, telemarketingBusinesses do B2B sales lead generation to help get new clients. The problem with the whole process is that, at times, a company’s lead generation campaign is not able to bring in leads that their sales team wants to work with. As a result, leads can be discarded or put aside, and that means lost opportunities. When your company dabbles in lead generation, like telemarketing, email or digital, it should produce leads that give you more chances at getting new clients.

Why does a lead get tossed aside by sales? The answer is because they do not deem it as qualified. When a lead is not qualified, it means that the prospect does not meet the minimum requirements that your sales team want to see in a prospect before they can give a proposal. Of course, you cannot work with just any company – think of other businesses that have no budget or don’t have that many employees. As such, it is important that you hand only qualified leads to your sales team. Continue reading

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