Tag Archives: sales

targeted sales leads, lead generation, business sales leads

Surgical Strikes with Targeted Business Sales Leads

targeted sales leads, lead generation, business sales leadsIn the military, the term surgical strike refers to an attack which results in only dealing damage to the legitimate military target. This is achieved by months of much strategic planning to make sure that only the intended target is damaged and collateral damage be brought down to a bare minimum, or have none at all. In marketing, we can say that we can achieve surgical strikes when we make use of targeted business sales leads.

Marketing should be strategic as to make sure that our marketing messages hit their intended targets, much like when executing a surgical strike. However, such “attacks” are difficult to execute when your leads don’t help you identify who your targets should be. In the end, launching a strategic marketing strategy all falls down to the type of leads your lead generation campaign gets you. Continue reading

lead generation, telemarketing, business leads, sales leads, professional telemarketers, b2b telemarketing, lead generation company, appointment setters

What to Look For in Lead Generation Telemarketers

lead generation, telemarketing, business leads, sales leads, professional telemarketers, b2b telemarketing, lead generation company, appointment settersAlthough we have plenty of other methods to help us in doing lead generation, we still just can’t get rid of telemarketing as something we should consider making use of. Now, when it comes to telemarketing, we leave our campaign in the hands of telemarketers who act as our front-liners; they pick up the phone, make cold calls and hopefully generate sales leads for us.

Before your telemarketing campaign can take off though, you first need to find the right telemarketers for the job. You can go as far as to look in every nook and cranny or under rocks and in hollow tree trunks. You are bound to find some people who are a good fit for your campaign soon enough. However, in assembling your team, you should be aware of what you need to look for in a telemarketer. Continue reading

lead generation, business to business leads

Is It Really Possible to Achieve Productive Lead Generation?

lead generation, business to business leadsMany businesses enact their own lead generation campaigns. Many of these businesses also wonder if is it really possible to achieve a productive campaign. Sometimes, however, people confuse what “productivity” means. Does your lead generation produce leads? If yes, that’s a good thing, but does your campaign produce leads that actually make you money? If no, then productivity is obviously low.

In business, numbers mean something – both big and small figures may mean something good or bad for your company. Numbers actually help you find out whether your lead generation campaign is productive or not. How? Well, just take a look at how many leads you are generating in a month as well as the money you make. After all, you made an investment into your campaign. The question now is that if you are generating a good amount of leads and are getting a positive ROI. Continue reading

lead generation, business to business leads

Nailing your Lead Generation Campaign on the Head

lead generation, business to business leadsWe can look at a marketer as like a carpenter. He has a whole box of tools to use in order to build something with his skills, in this case that being the best lead generation campaign that will work for their business. But as it so happens, even with all the right tools, marketers still find it hard to nail what needs to be done in order to generate more business leads.

Creating good and reliable lead generation tactics is all about knowing exactly which direction to go, much like when you are trying to construct a building – you need to know where you are going with your plans. As such, marketing and lead generation is all about possessing the right knowledge to help create better offers and to help getting in touch with the right customers. Continue reading

Appointment Setting Lessons: Getting a Hole in One

b2b appointment settingIf you have ever tried playing on a miniature golf course, there goal of the game is to complete a nine hole course with as little strokes as possible. As such, getting a hole in one is a must to beat the score of other players. The good news is we can compare playing on this course to improve our appointment setting practices.


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