Tag Archives: sales lead generation

Targeted Sales Leads – The Possible Answer to the Internet Hive Mind

It’s easy to think that a lot of today’s marketing is now happening online. That’s not just because of all the online ads you see or the prevalence of mobile apps. Generating targeted sales leads in the B2B market requires you to use more and more online resources as well. You blog to increase thought leadership. You use data in order to optimize your content. It’s even possible that you’re using cloud-based technologies as part of your CRM process!

 

Upon closer inspection though, the differences between some tactics of consumer and big business marketing could indicate something bigger: an answer to the growing internet hive mind.

 

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B2B Appointment Setting – Making the Boss out of Your Prospects

Many B2B marketers still underestimate the weight they’ll be getting whenever they give everything they’ve got just to succeed in appointment setting. They say your customers are the real boss of your business but how many of those on marketing front actually take this statement to heart?

 

After all, your business has got to give them something or else why would they spend their money on you? You can’t exactly tell them that they’re not the boss of you because, in a strong sense, they are! They’re your potential customers! They’re your ticket to higher revenue!

 

Since they mean so much to you, why should they hold back on the demands?

 

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Telemarketing to Increase Your Connection to Community

The boom of the internet has not only increased the human capacity to communicate and express. It has also created its own, unique space that is purely created from that expression. Forums. Social networks. Online communities. It’s not surprising why telemarketing doesn’t seem to have achieved much in comparison.

 

Regardless, it’s also all the more reason why you can’t just throw your telemarketing stuff away. In age when communication itself creates spaces and communities, you’ll need all the tools to keep increasing your capacity to connect.

 

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Sales Lead Generation Tips – Big Fish and Little Fish

Summer might be looking sweet for vacation goers but it’s a battlefield in the box office. Edge of Tomorrow and Maleficent were neck in neck but it seems to both that The Fault in Our Stars is currently dominating. And all the while, Transformers 4 and How to Train Your Dragon 2 have yet to make their entrance.

 

Still, the shocking and fast-paced competition should really come to no surprise for anyone in the marketing business. Even the most successful sales lead generation campaigns can find themselves in a similar situation: One minute you’re on top, but then there’s always a bigger fish.

 

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Telemarketing Tips – On Mentorship and Marketing

Father’s Day is this coming weekend but plenty of people do more than just celebrate biological Dads on it. Some celebrate foster parents, the leadership ideals that fatherhood implies, as well as father figures.

 

And speaking of which, you can’t get closer to a father figure in business than in a mentor. For entrepreneurs and their start-ups, a mentor can be their best consultant and wisest advisor. Plenty of leading businessmen are mentors (e.g. Guy Kawasaki and Warren Buffett).

 

That however might be a good reason for why it’s difficult to find yourself one. Fortunately, B2B lead generators like telemarketing are just one among the several ways you can get in touch.

 

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