Tag Archives: sales lead generation

B2B Marketing – New Tech, Old Challenge

Recent developments in wearables like Glass actually bring to mind the age-old challenge of all marketers: relevance versus distraction.

 

This challenge is can be a particularly sharp thorn on the side of B2B marketing. Business prospects are busy enough as it is with their job, with management, and with planning. Relevance is your only key to becoming something that’s not reduced to background noise.

 

Continue reading

B2B Marketing Tips – Turn into An Easter Egg

Easter eggs used to stand for little colored eggs. But quite recently, they’re apparently a code word for hidden messages/gimmicks in computer programs, video games, books, and films.

 

Examples range from surprising mini-games and in-game homage to Hidden Mickeys and Stan Lee cameos. What makes them so popular is the fact that they’re not only a cute marketing stunt, half of it is because people just like finding them.

 

Continue reading

Is Your B2B Marketing Good Enough for the Easter Bunny?

In all stories and films featuring the Easter Bunny, he’s often depicted as a really elusive figure (like the spring time version of Santa Claus). No matter how hard kids (and in some weird cases, adults) try to get him on tape, he gives them the slip better than Bigfoot.

 

This sounds a lot like some cases in your marketing campaign. No matter how hard you try and search for this elusive, legendary prospect, it’s like such businesses don’t even exist!

 

Continue reading

Unplug IT Lead Generation?

For at least some IT companies, online lead generation seems to be the default method of getting in touch with prospects, sharing expertise, and even closing deals. However, have you ever thought applying the need to unplug to your lead generation campaign? Before you assume that sounds counter-productive, this is not about going full Amish with marketing (much less with an IT company).

 

Lead Generation, Sales Lead Generation, Sales Leads

 

Continue reading

Are Your Energy Sales Leads Getting Stifled?

Sales Leads, Energy Sales Leads, Lead Generation

It is becoming conventional to presume that just because you are not generating enough energy sales leads, you are doing something wrong. Again. It can be quite frustrating for companies who feel like they have already invested so much. How many more mistakes do you have to make before your energy company starts seeing its much needed sales leads?

 

Continue reading

Related Posts Plugin for WordPress, Blogger...