Tag Archives: sales lead generation

On Sales Leads, Sales Experience, and Sketchy Statistics

Unless you’re Amish (or at least something close), you’ve encountered at least one statistic that served to contradict personal experience. Whether the topic’s political, economical, or old-fashioned business, it seems like the internet’s hotwired to find a statistic that will prove you wrong.

 

But perhaps what’s more startling is when these battle of numbers make their way into your sales appointments and shake up the process of generating sales leads.

 

Not helping Mr. Twain.

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Appointment Setting Tips – Exceptions to Your Schedule

One of the perks of following good appointment setting practices is not just just getting you to meet with the right clients. It keeps you from meeting the bad ones that might just waste your time.

 

However, is it good to make some exceptions? Maybe a prospect has a sudden emergency. Their car breaks down on the way to the meeting place. A black out renders them incapable of having an online conference. These things can happen anytime so it’s good to have a few rules of thumb when making exceptions.

 

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Sales Lead Generation – Exactly WHAT has changed?

You’ve already heard it. You keep hearing. Chances are, you’ll still keep hearing it a couple years from now.

 

A lot has changed in marketing and sales.

 

Not only that, this change has been rapid, chaotic, and it’s tossed out everything else that was taught for the last half of the 20th century.

 

The question is though: What exactly changed? Many people are still asking this even as others are shaky from realizing they need a whole new game plan if they want to save their sales lead generation campaigns.

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Your Double Life and Your Lead Generation Campaign

The idea of having a double life sounds like the worst one you could have as part of a lead generation strategy. Yet, despite this, plenty of sales professionals engage in the behavior regardless. And ironically, nothing makes this easier than the front created by your marketing campaigns.

 

Does this mean that your campaign’s doomed to fall from the curse of bad PR? Think again. Not all double lives are the kind that paint the shadiest scenes of corporate drama. Sometimes just being anything besides a sales rep (or a sales prospect­) is enough to create a different identity that needs knowing better.

 

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Lead Generation Tips – Handling the Politics Inside and Out

Most marketers often shy away from anything to do with politics. All that controversy and activism seems to distract lead generation campaigns from what they’re simply called to do: Find potential clients.

 

And yet, what they may not realize is that politicking will find its way into the conversation regardless. Just because you’re not talking about ISIS or 9/11 doesn’t mean politics won’t impact the quality of a lead or the success of your sales reps.

 

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