Tag Archives: sales lead generation

Old Customers Influence New Sales Leads

You’ve heard of using other customers to influence the rest of the market. It’s a common element in social media marketing strategies. However, what about old customers specifically? Can they really make a difference in your sales leads? Sometimes differences of opinion can vary across generations of different prospects (especially when you’ve managed to stay in business for so long).

 

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Lead Generation Tips – Using Merchandising and Endorsements

No doubt you’ve already read up quite a bit on what merchandising and endorsement deals are. Still, aren’t these things a little out of place in a professionalized process like B2B lead generation? You might think that but the underlying concepts of both can be applied. Better still, you might already be applying them but just aren’t aware of it.

 

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Appointment Setting Tips – Let B2B Prospects Create Their Menu

Creating good buyer expertise is a common objective for marketers, including B2B ones. So in the process of appointment setting, you’re essentially trying to get your customer in a real buying mood. (Yes, we all know it gets more complicated than that but don’t forget simplicity is also another marketing objective.)

 

There are a lot of movies showing business meetings happening in gourmet restaurants or jazz bars. But business clichés aside, those are still legitimate examples of creating good buying experience. What’s more important however is that those experiences are created indirectly by the prospects.

 

Simply put they’re making the menu.

 

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Telemarketing Tips – Engaging a Mobile Generation

For marketers, one of the most startling statistics presented by the World Cup is its mobile interaction. The ones involving the 1.7 million viewers of WatchESPN alone are just the start. But oddly enough, some of these viewers could have very well been workers watching the games right inside their desk/cubicle/even toilet.

 

This though is just one tiny reflection of a growing reality in the workplace. Technology and its accompanying attitudes are heralding a new generation. This same generation has long been held as the doom to traditional marketing strategies like telemarketing. Now would be a good time to review how to keep this practice alive and why doing so is actually critical to the adaptation of all lead generators.

 

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B2B Marketing Tips – Animal Oracles and Marketing ‘Ripoffs’

Ripping off another product may be a crime but can the same be really said about B2B marketing tactics? If one’s to look at FIFA’s sudden outcrop of animal oracles, the answer might be no.

 

The next question is how can marketers deal with this?

 

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