Tag Archives: sales lead generator

Demanding ‘Better’ Sales Leads Doesn’t Change Demand In Your Market

The term better can be so subjective. And as far as sales leads go, even a no-nonsense sales team must concede that the definition of ‘better’ sales leads can’t always be in their control (or in the control of marketers).

 

It’s more likely control remains more strongly in the market itself and what it demands from that sales team’s business.

 

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Can Sales Leads Self-Replicate?

It sounds like a snake oil salesman’s dream, customers who somehow create more customers without them doing a lick of real work.

 

Lazy as it sounds though, that’s still quite similar to how referral marketing works. Instead of your own marketers generating the sales leads, you rely on the good will of your own customers to do all the pitching.

 

One really uncommon way to look at it though is that you’re actually helping customers with helping each other.

 

Even grouches cooperate at some point.

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Are Old Sales Leads Like Bad Sequels?

With the Golden Globe awards once again recently concluded, it might surprise some people that the winner for Best Animated Film was Dreamwork’s How to Train Your Dragon 2. That’s not to say it was a bad movie but simply because sequels aren’t know for a perfect record for success.

 

Likewise, sales leads are remarkably similar when it comes to how marketers treat them. Despite their long-term benefits, the conventional wisdom dictates the best leads are fresh acquisitions instead of making a sequel out of currently existing clients.

 

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