Tag Archives: sales leads

B2B Telemarketing – Will Google Glass Finally Kill It?

This week, Google made headlines again after announcing that more prototypes of its upcoming Google Glass will be up for sale.

 

The controversies surrounding the famous wearable are plenty. But setting that aside, it’s clear that Google is not slowing down its progress and further opening itself to a wider base of consumers. (Assuming of course, they’ve got $1,500 to spare.) It could be a matter of time when they’ll eventually take the world by storm (just as smartphones already have).

 

Like the smartphone though, does Google Glass foreshadow the doom of older B2B marketing techniques like telemarketing?

 

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How to Outsource Appointment Setters for the Long Term

Outsourcing isn’t just about buyer and seller. The best kind involves a relationship between the two. And while switching vendors can be just as easy as switching to a new brand of soap, it can get tiring after a while. Sometimes it’s just better to stick with one and focus on higher priorities.

 

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The Two Sides of Telemarketing (and Why They Matter)

One of the most popular icons associated with St. Patrick’s Day is the legendary leprechaun. But like many creatures of folklore, people have interpreted them in two ways. One is the typical old fairy dressed in green and the other is the same only he’s uglier and just downright evil.

 

Surprisingly, it’s not much different with a lot business industries and telemarketing is one of them.

 

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Dragging Appointment Setters To Victory

It’s at the end of the campaign. You’re nearing your goal for both leads and sales. But at the same time, you feel like you’re at the end of your rope. Your time’s nearly used up (and so are your resources). Success seems so close but it feels like you might just collapse with your hand reaching for it.

 

We’ve all seen this movie before. How is it that the heroes always manage to push themselves so hard? How can your appointment setters bring themselves up in the same way and give your business one last push for victory?

 

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