Tag Archives: sales leads

Lead Generation Tips – Know Thy Opposition!

Advertising is just one of those industries where lead generation campaigns have stronger ties with the voices of consumers. Unfortunately, that voice has mostly been negative as critics of advertising continue to come up with every excuse to consider the industry irrelevant, or worse, the whole concept of marketing. However, should your lead generation strategy be all about fighting this back or is there more to who is ‘against you’?

 

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When Lead Generation Targets ‘Freelance’ Companies

Most people would think that business software lead generation targets really large groups with a large enterprise that needs lot of tech to keep in order. The truth though could be a little less overwhelming. Companies like independent consultants and contractors do not swear any sort of ties to any company no matter how bigger they are in comparison. And yet, they too can be lead generation targets for software vendors.

 

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Are Your Energy Sales Leads Getting Stifled?

Sales Leads, Energy Sales Leads, Lead Generation

It is becoming conventional to presume that just because you are not generating enough energy sales leads, you are doing something wrong. Again. It can be quite frustrating for companies who feel like they have already invested so much. How many more mistakes do you have to make before your energy company starts seeing its much needed sales leads?

 

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Software Sales Leads – Rating Success Against Failure

So some (okay, maybe even a lot) of your software sales leads did not turn out quite the way you wanted them too. You may have grown tired of the many times you have heard that this is okay. Perhaps it really is not. Just because failure can be option does not mean it should be the only one right? However, how do you expect to find the right sales leads without first knowing which ones went wrong?

 

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Lead Generation Tips – Put Your Foot Down (Quietly)

Do no think you are the only one who risks abusing the tactics in your lead generation and appointment setting strategy. Even before the sale, plenty of these tactics are already benefiting your target prospects. Therefore, what makes you think they will not be those who are trying to use that same lead generation strategy to get away with everything and leave you with nothing? At times, you really just got to put your foot down.

 

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