Tag Archives: sales leads

B2B Marketing Strategies Don’t Always Go Smoothly

Remember that time when you’ve been ridiculously lucky that everything seems to be working on your way? Yeah, that was an awesome time. But what about those times when the sky seems to be falling down on you? We all had those moments. Even your B2B marketing has those moments.

 
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Appointment Setter: Words are your weapon

Have you heard the phrase ‘WE WANT YOU’ that is currently being used by the military to recruit teenage boys to join the army? Well if you ask me, I would be pleased to join the army, not because I want to, but because they need me, and of course to protect my country. But a little fact that you should know, those three words, can get you a sale. Continue reading

Demanding ‘Better’ Sales Leads Doesn’t Change Demand In Your Market

The term better can be so subjective. And as far as sales leads go, even a no-nonsense sales team must concede that the definition of ‘better’ sales leads can’t always be in their control (or in the control of marketers).

 

It’s more likely control remains more strongly in the market itself and what it demands from that sales team’s business.

 

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Sales Appointment Tips – Distinguish Feedback from Exploitation

Most of the time, businesses are always called to serve customers. Happy customers mean more sales. It’s also important to actually improve a customer’s experience even before the buying decision, especially in B2B industries. That’s why getting feedback is important. It helps construct the experience.

 

On the other hand, there can be a dark side to this. Rare as this could be, there are moments when a sales appointment only occurs after your business has been nothing short of exploited.

 

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Can Sales Leads Self-Replicate?

It sounds like a snake oil salesman’s dream, customers who somehow create more customers without them doing a lick of real work.

 

Lazy as it sounds though, that’s still quite similar to how referral marketing works. Instead of your own marketers generating the sales leads, you rely on the good will of your own customers to do all the pitching.

 

One really uncommon way to look at it though is that you’re actually helping customers with helping each other.

 

Even grouches cooperate at some point.

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