Tag Archives: sales leads

Appointment Setting Tips – Don’t Aim Too High

Normally, many gurus would encourage you to aim high in everything you do (be it in appointment setting, sales, or any other business process). For accounting firms, aiming for high-level prospects sounds very ambitious but realize you are playing with dangerous fire here. Unless your business is prepared in all areas (not just marketing or sales), your appointment setting strategy should set their sights a little lower.

 

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Lead Generation Tips – Do Not Push Prospect’s Buttons

The title may be stating the most obvious lead generation tip yet but it is quite saddening to know there is a trend that actually seeks to justify its violation. From the likes of shows such as Hell’s Kitchen to the alien concept of confrontational evangelism, this marketing counterculture sounds really tempting to those still trying to make their lead generation strategies work.

 

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Lead Generation Tips – Formality Need Not Be At 100%

When it comes to stereotypes, lead generation experts know how they work for both your advantage and disadvantage. Now when it comes lead generation campaigns for accounting, there is one prevailing stereotype that seems to affect not just accountants but the B2B sector as a whole.

 

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Lead Generation – Making Merchants Out Of Adventurers

Have you ever had a lead generation campaign and your merchant services company encountered someone completely new in the ways of business? Furthermore, this person came to run a business from being a consumer in the same market he or she is now catering to. Some might consider this person a pro and would consider them an excellent prospect for the lead generation campaign.

 

The truth is they could still just be akin to fantasy adventurers trying to become merchants. Your lead generation strategy might want to consider testing how much they know about selling to customers instead of trying to qualify them right away.

 

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2 Lead Generation Lessons from the Lord of the Rings

Business Leads, Business to Business Leads, Lead GenerationThe Lord of the Rings, written by J.R.R Tolkien, is a trilogy of high fantasy which chronicles the journey of the hobbit, Frodo Baggins, as he quests to destroy the One Ring of power which the Dark Lord Sauron seeks to reclaim. The series of novels has made much influence on our world of modern fantasy, but did you know that you could learn a thing or two about lead generation from it?

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