Tag Archives: sales leads

How to Retain Customers Using Telemarketing

telemarketing call centerEvery company in Canada needs to maintain a strong marketing campaign because no matter how big and good they are there will always be a customer/client drop off along the process.

However, all of them have one major weakness in common-they really can’t retain customers.  They are often confronted with several problems that hinder them to maintain their market.  And the challenges they need to face include:

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Telemarketing Means More for Lead Generation in Canada

b2b lead generationBad news is that no matter which path of telemarketing you take you will run into a lot of rude people.  But here’s the good news,  you can go about this type of marketing with services from telemarketing companies.  With good data and the right people on the phone, marketing through the telephone can get you in front of industry decision makers.

 You can talk directly with prospects and the more you call the better  you get at it.  The better you get then you will hear more ‘yes’ than ‘no’.    Continue reading

What is B2B Marketing through Telemarketing

outbound telemarketingLet me try to keep b2b marketing through telemarketing clear and understandable.  Telemarketing  or telesales in UK is simply the process of generating leads, making sales, or gathering marketing information through the use of telephone. It is more valuable  than personal selling because it saves time and money, but offers closely the same benefits in terms of direct relationship with customers. It may not only mean selling anything, for it could be conducting market research, setting appointments , generating prospects or making a customer follow up call after purchase.   

Telemarketing to discuss further is either inbound or outbound in scope.  Inbound telemarketing refers to the handling of incoming telephone calls.  It means taking customer service and sales calls from customers looking to make contact with the company. The idea of fielding calls from customers that pre-qualify themselves can seem like simple sales work, but the real key is that this type of  telemarketing serves as desk to accomodate all customers’ queries, meet their objections and educate them if necessary.  Telemarketers working in this type of telemarketing program normally do not need as much training as outbound reps because the customer already has shown an interest by calling in.

On the other hand, outbound telemarketing refers to the use of telephone to follow-up on inquiries, to sell products or services, to clarify or upgrade an order, or to gather information about consumers or other aspects of the market. Unlike inbound telemarketing, outbound telemarketing calls work by demanding immediate attention from customers. Representatives working on this side of the industry generally need more training and product knowledge because actual selling often involves more complex tasks. Continue reading

Business Opportunities Can Come from B2B Leads

telemarketing call centerIt’s a fact of business wherein those who grab opportunities (like outsourced telemarketing services) are put on the fast track to success, while those who ignore them are stay where they are on regress. There are a lot of business opportunities around US and there are different companies and organizations looking for third party providers who can offer them product and service they need. When presented with this kind of opportunity, it’s only necessary to grab it. You might not be given another chance that is why you should grab it and connect with these prospects right away. You need to convince them of what you are capable of and how your companies can get mutual gains from each other. Not that simple but you can jump start this with the help of good b2b lead generation campaign. There are contact centers right around the corner to hand you with fresh b2b leads to help you make more sales and close more business deals.

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B2B Lead Generation Tips: A Summary

b2b lead generationFor those who have missed out on our 10 part B2B Lead Generation Tips, worry not as here are the links to all of them.

 

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