Tag Archives: sales leads

Telemarketing Tips – The Line Between Person and Position

A common yet effective piece of telemarketing advice is to always remember that you’re talking to a person. Regardless if they’re a gatekeeper you’re trying to bypass or the decision maker you’re trying to get an appointment with.

 

Still, sometimes the reality is that the position of the person remains to be the focus of your tactics and even the conversation. Why does this happen? What causes this to remain a necessity and how does it keep you from really getting the most out of your telemarketing campaign?

 

Tailor Telemarketing Into Your Tweets

In general, marketing has come a long way from newspaper ads to targeted online advertising. But in spite of the history, it’s hard to tell how often B2B marketers stick to the old or go with the new. One moment, you’re making a few rounds of telemarketing calls. In the next, you’re looking for prospects on LinkedIn and Twitter.

 

Now is this really so bad? Actually no. Multi-channel marketing is arguably the true force of innovation in modern B2B lead generation. The challenge of course is how to have enough time, resources, and tools to tailor tweets and telemarketing to the rest of your overall prospecting strategies.

 

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Sales Leads, BendGate, and Desperate Competition

During the War of Currents, Thomas Edison spent more than a pretty penny churning out propaganda against advocates of alternating currents. It didn’t matter if he had to publicly electrocute live animals or develop the electric chair.

You’d think in this day and age that sort of desperation would’ve been just a little bit unethical.

Unfortunately, it looks like even industry leaders haven’t shown much has changed. And worse still, this kind of desperate competition will always come at the expense of your sales leads.

 

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Appointment Setting Tips – When Insanity is the New Normal

It’s official. Everything that the last 50 years has painted about business is now a complete lie. This has been the realization of many in the B2B marketing field. The question is has your business realized it yet?

Sure, there’s still merit to saying the right things carefully. Punctuality’s still good as is focusing on the client’s needs. Common courtesy is still crucial if you want a successful appointment setting campaign.

 

And yet, how much of these objectives are actually attached to the trappings made up about corporate life?

 

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Sales Leads Don’t Need A Countdown

For some industries, the coming winter is expected to be full of low-budget, low sales-ready leads and they’re doing the best to stock up what they can.

 

Meanwhile, active lead generation activities are put on hold. Any hope of meeting new, high-value sales prospects becomes wishful thinking at that point. It seems like the only best option is to ride it out and be patient. Wait for the Christmas that will come after the holiday season and then you can start opening your sales leads.

 

This countdown though isn’t really necessary. In fact, it can actually do more harm than good. Contrary to what your mom taught you, it’s not good to wait until Christmas. Start generating your sales leads now!

 

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