Tag Archives: sales leads

Sales and Telemarketing, Combat and Propaganda

Pardon the crazed title but logically speaking, there’s really a parallel between the two halves of the B2B sales process and the two halves often featured prominently during wartime: combat and propaganda. Salespeople are more likely classified as combatants seeing as they’re the ones on the front lines, asking prospects direct questions and getting involved at the heart of prospect problems. Lead generators use tools like telemarketing more along the lines of swaying and shaping minds, much like the propaganda at the time.

 

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Bad Sales Leads are Like Mutagen

Many fans of Godzilla see him as the Japanese metaphor for nuclear weaponry. Others say he’s an environmental warning for the industries of science and technology. But whatever’s keeping the Big G going, it should also serve as a warning for marketers who neglect bad sales leads as if they were no more dangerous than radioactive waste.

 

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Are Your Drowning In Your Sales Leads?

It’s easy to think that getting a flood of sales leads is living the dream. It’s also easy to see how that dream turns into a nightmare. Think of a sudden stream of gold pouring all around you but you then realize you might just drown beneath it.

 

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Outsourced Telemarketing Tips – Learn to Shut Off at the Right Time

Salespeople sometimes need a vacation so it’s not surprising that they’ll want you to ‘shut down’ the source of all their appointments from time to time. However, like a real power switch, you need to be really honest with your outsourced telemarketing vendor about the exact time. If your salespeople plan on taking a leave on a particular day (or days even) then they should be the first to know.

 

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