Tag Archives: sales process

From Appointment Setting to Family Gathering

Appointment setting is still normally a one on one process. The person your marketers and salespeople engage with may represent the interests of their company. However, they’re still just one representative.

But of course, there are cases when more than on decision maker has been brought on board for the sales appointment. This makes for longer meetings but still not too difficult (especially for expert sales reps).

What can make it tricky though is if there’s more between those people besides the business itself.

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B2B Sales and B2B Marketing – Straighten Out Their Versions of the Client

When marketing and sales clash, it’s always due to having a different version of a single client. It’s like the less extreme version of various groups have differing views on a historical person.

 

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