Tag Archives: salesforce

Event Telemarketing Tips – The Work-Life Balance in Conferences

The bigger you are, the bigger your tradeshows could be. Whether these are events you organize yourself or you’re a high-profile regular of major industry conferences, it can harder to simplify your participation.

 

This can make a tall order out of your telemarketing campaign if it’s still been your primary means of business communication all these years. That’s not to say telemarketing is dead (when integrated in a larger multi-channel strategy, it hardly is). It’s just that the events themselves could be far more complicated to discuss in a single phone call/conversation.

 

One obvious indicator is the fact that the event itself has its own work-life balance.

 

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Sales Appointment Setting Tips – Play A Hero or a Lesser Evil?

When playing the hero wins you the trust of potential customers, it’s a powerful marketing pitch. At least, that’s what Mark Schaeffer thinks when describing Apple’s recent shift towards offering hardier security policies.

 

But in the bigger picture, are you really playing the hero or are you just the lesser evil? A good appointment setting process requires careful understanding of a prospect organization’s ethos (controversial as that sounds). Otherwise, you can’t tell the difference (and yes, that is a very big deal).

 

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