Tag Archives: scarcity tactics

Appointment Setting Tips – Buying on Time VS Paying on Time

Well, it’s the New Year and for most B2B organizations, this is the time appointment setting campaigns start working on follow-ups to vacationing prospects. Sure it’s not always so cut and dry. (It’s why the experts are recommending other tactics to support your overall B2B marketing strategy.)

 

When it comes to following up though, it’s important to know the difference between a prospect who can buy on time and a customer who has to pay on time. You know what that is?

 

The customer has already paid.

 

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