Tag Archives: snickers

What Appointment Setters Can’t Do for 30 Seconds

Superbowl advertising sure gets a lot of hype for what are essentially just 30-second, bite-sized commercials. Marketers working in the longer process of B2B sales might even dismiss it all as pandering to the excess of impulsive, consumer culture.

 

But you know, what if there’s something these ads can do in thirty seconds that just can’t be done by your sophisticated B2B appointment setters?

 

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