Tag Archives: social media marketing

Appointment Setters Must Always Test the Waters of Budding B2B Channel

The biggest challenge of every B2B salesperson is information. They need a name, a number, a way to learn about where their potential customers are and how to close a deal.

 

That much hasn’t changed even when the tools for acquiring that information have undergone a digital revolution. Instead of just phone numbers you now also have email addresses and social media accounts. Everyone’s trying to be on all the screens that are facing business owners when everyone used to ask for their ears.

 

All the same, they’re still doing their best to get a market’s attention. The danger though is when appointment setters jump far too quickly each time a new channel starts to open up. Test the waters first!

 

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Tailor Telemarketing Into Your Tweets

In general, marketing has come a long way from newspaper ads to targeted online advertising. But in spite of the history, it’s hard to tell how often B2B marketers stick to the old or go with the new. One moment, you’re making a few rounds of telemarketing calls. In the next, you’re looking for prospects on LinkedIn and Twitter.

 

Now is this really so bad? Actually no. Multi-channel marketing is arguably the true force of innovation in modern B2B lead generation. The challenge of course is how to have enough time, resources, and tools to tailor tweets and telemarketing to the rest of your overall prospecting strategies.

 

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Sales Lead Generation – Exactly WHAT has changed?

You’ve already heard it. You keep hearing. Chances are, you’ll still keep hearing it a couple years from now.

 

A lot has changed in marketing and sales.

 

Not only that, this change has been rapid, chaotic, and it’s tossed out everything else that was taught for the last half of the 20th century.

 

The question is though: What exactly changed? Many people are still asking this even as others are shaky from realizing they need a whole new game plan if they want to save their sales lead generation campaigns.

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Telemarketing to Increase Your Connection to Community

The boom of the internet has not only increased the human capacity to communicate and express. It has also created its own, unique space that is purely created from that expression. Forums. Social networks. Online communities. It’s not surprising why telemarketing doesn’t seem to have achieved much in comparison.

 

Regardless, it’s also all the more reason why you can’t just throw your telemarketing stuff away. In age when communication itself creates spaces and communities, you’ll need all the tools to keep increasing your capacity to connect.

 

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Using Telemarketing to Tap Lurkers

A common challenge among social media marketers is the 90-9-1 rule. 90% of your followers are lurkers with only 9% engaging and the 1% actively creating content of their own.

 

B2B responses to this challenge are many, including better targeting, more engagement, as well as the occasional direct telemarketing campaign. What good are lurkers when you can’t get them out of their hiding place right?

 

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