Tag Archives: social media marketing

Humanity: Telemarketing’s Last Stand?

Before, marketing (in both B2B and B2C) made prospect engagement pretty simple. You get as many people as interested as possible and then you move in for the sale.

 

It’s no surprise that classical cold calling strategies and advertising was so commonplace that they became the face of the industry.

 

Yet today, that era was swiftly put to end as communication grew more advanced and computerized. But as technology continues to automate marketing, is its increasing need for live engagement the only chance telemarketers have to stay relevant?

 

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