Tag Archives: social media

Do Different Appointment Setting Techniques Generate Different Appointments?

It’s only a matter of time before the business world has 100% embraced the multi-channel mindset (assuming it hasn’t already). But in case you still haven’t, you probably have several valid reasons. You don’t want to jump on the bandwagon. You care about the quality of the appointments generated in ways that you’re not accustomed to.

 

It does all take some getting used to and it’s perfectly natural when you think the risks aren’t worth taking. However, there is one assumption you might not want to hold on to: The idea that different appointment setting techniques generate different kinds of appointments.

 

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Has Direct Marketing Gone Indirect And Irrelevant?

LinkedIn co-founder Allen Blue says direct marketing ranks high on the endangered species list and well on the way to extinction. But before you take this industry insider’s word, you’ve got to look at other side too.  Yes, direct marketing does have its flaws. But is there really such a thing as a perfect marketing channel? Come on, anyone can easily find a mountain of evidence that shows one approach works (direct marketing included).

 

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