Tag Archives: software leads

Can Telemarketing Test Measure Of Success

Before you assume telemarketing is getting phased out, you would be surprised how much use it still has when it comes to measuring success. You do not always need to generate leads directly through telemarketing calls either. There are other ways that telemarketing can be used to measure your overall marketing success regardless if it adds to it or not.

 

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Are Software Lead Generation Reruns Good Or Bad?

Redundancy is always bad for software lead generation because prospects are always less likely to go for the same pitch. But despite the generally negative perception of them, do these same things always impact your lead generation campaigns in a bad way?

 

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When Lead Generation Targets ‘Freelance’ Companies

Most people would think that business software lead generation targets really large groups with a large enterprise that needs lot of tech to keep in order. The truth though could be a little less overwhelming. Companies like independent consultants and contractors do not swear any sort of ties to any company no matter how bigger they are in comparison. And yet, they too can be lead generation targets for software vendors.

 

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Software Sales Leads – Rating Success Against Failure

So some (okay, maybe even a lot) of your software sales leads did not turn out quite the way you wanted them too. You may have grown tired of the many times you have heard that this is okay. Perhaps it really is not. Just because failure can be option does not mean it should be the only one right? However, how do you expect to find the right sales leads without first knowing which ones went wrong?

 

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Telemarketing When Your Product Is More Advanced

Just because telemarketing seems old does not mean it is not incapable of promoting things that are far more ‘advanced.’ If such were the case, software companies would have lesser need to put a phone number for customer service. Despite so many technological advancements, there are many elements to a telemarketing call that remain to be carried into today’s B2B marketing.

 

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