Tag Archives: stereotypes

Telemarketers – Dealing with What They Get

As more people favor digital marketing channels, it’s not surprising that many B2B organizations are increasingly hesitant to use older methods like cold calling.

 

The practice itself is in need of serious refinement. There’s no arguing that nobody likes unwarranted calls. That’s why those who continue to use telemarketing have found ways to use other channels (like social media, email, live events etc) in order to generate permission.

 

But setting that aside, that still doesn’t get rid of the stereotypes and running gags surrounding the telemarketing industry. How do telemarketers handle hearing these things every day?

 

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