Tag Archives: targeted marketing

B2B Marketing – New Tech, Old Challenge

Recent developments in wearables like Glass actually bring to mind the age-old challenge of all marketers: relevance versus distraction.

 

This challenge is can be a particularly sharp thorn on the side of B2B marketing. Business prospects are busy enough as it is with their job, with management, and with planning. Relevance is your only key to becoming something that’s not reduced to background noise.

 

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Can Telemarketing Fix the Gmail Tab?

Using telemarketing to supplement email marketing isn’t unheard of. What might be a little more unheard of is the challenges being posed by Gmail’s new tabs. Have these new developments impacted the success of combining the two lead generation channels?

 

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