Tag Archives: targeted sales leads

Telemarketing Tips – Being Ready Isn’t Enough

How do you define ‘ready’ in terms of a B2B telemarketing campaign? Do you consider yourself ready when you’ve got a target market? Or is it after spending months of pre-campaign research? Do you consider yourself ready when you’re fully rehearsed a script or should you memorize the campaign’s entire M.O. by heart?

 

One thing’s for sure though: Being ready isn’t enough.

 

"Are ya reeaaaady?"

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Targeted Sales Leads – The Possible Answer to the Internet Hive Mind

It’s easy to think that a lot of today’s marketing is now happening online. That’s not just because of all the online ads you see or the prevalence of mobile apps. Generating targeted sales leads in the B2B market requires you to use more and more online resources as well. You blog to increase thought leadership. You use data in order to optimize your content. It’s even possible that you’re using cloud-based technologies as part of your CRM process!

 

Upon closer inspection though, the differences between some tactics of consumer and big business marketing could indicate something bigger: an answer to the growing internet hive mind.

 

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Lead Generation Tips – Make Sense on All Accounts

Everyone (including B2B marketers) has been trying to tie in their content strategies around the 2014 FIFA World Cup. But while there’s no shortage of those ideas, one other aspect of the World Cup should tell you that your lead generation strategy needs to make sense on all accounts.

 

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Targeted B2B Lead Generation Services Create Your Own World

You’ve probably seen this saying floating around the internet:

 

I live in my own little world, but it’s okay. They know me here.”

 

Occasionally this pops out on self-motivational sites or shared by the people who take pride in their own weirdness. But touchy as it is, you can actually apply this concept when targeting with your B2B lead generation services.

 

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B2B Marketing – New Tech, Old Challenge

Recent developments in wearables like Glass actually bring to mind the age-old challenge of all marketers: relevance versus distraction.

 

This challenge is can be a particularly sharp thorn on the side of B2B marketing. Business prospects are busy enough as it is with their job, with management, and with planning. Relevance is your only key to becoming something that’s not reduced to background noise.

 

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