Tag Archives: tax consulting leads

Lead Generation Tips – Do Not Push Prospect’s Buttons

The title may be stating the most obvious lead generation tip yet but it is quite saddening to know there is a trend that actually seeks to justify its violation. From the likes of shows such as Hell’s Kitchen to the alien concept of confrontational evangelism, this marketing counterculture sounds really tempting to those still trying to make their lead generation strategies work.

 

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Appointment Setting – Is Image Really Everything?

When it comes to marketing and appointment setting, people have come to develop a black-and-white view regarding business image. On one side, you have people who think image is everything and do everything to preserve it to make sure future appointment setting campaigns are a success. On the other end, there are those who do not care for image and see it as a shallow excuse to forsake real business values.

 

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