Tag Archives: telemarketing companies

The Pay per Call Advantage for Lead Generation

pay per call, b2b lead generation, sales leadsNot many would consider pay per call as one of their main marketing mediums simply because the risk factor is way too high. The point of this telemarketing program is to outsource to a call center in which you will pay for the number of calls and the contacts to be, well, contacted.

The risk involved is that whether or not the business call center that you are going to outsource to is to reliable or not. With a lot of money-grubbing people lately, you can never be too careful as to who you can trust in this world of today. People of late are born of the silver tongue; as such, they are all words and no actions. These people cannot prove their worth for all they know is to take your money and run.

 

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The Proper Way to Fine Tune Auto Insurance Lead Generation

A few years back, generating auto insurance leads was done through newspapers, the yellow pages, sending out advertising mail through snail mail, television commercials, radio, posters, and massive billboard ads. Today, almost every type of advertisement for b2b lead generation is being done through the Internet.

 

In a statistical analysis found at benefitplace.biz, during the year 2009, insurance purchasers used the following before going for the purchase:

Appointment Setting, lead generation, call center, auto insurance leads

 

  • 1 out of 10 read Newspapers and Yellow Pages
  • 3 out of 10 watched TV and listened to the Radio
  • 6 out of 10 searched through the World Wide Web

 

Through this statistical report, we can clearly see that marketing to generate auto insurance leads can be more advantageous for insurance companies if they do it on-line. Therefore, companies within the sector that have not yet been using the Internet as their main marketing medium for generating more business leads, then it is high time to shift gears and go for the current trend in b2b marketing.

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Telemarketing Means More for Lead Generation in Canada

b2b lead generationBad news is that no matter which path of telemarketing you take you will run into a lot of rude people.  But here’s the good news,  you can go about this type of marketing with services from telemarketing companies.  With good data and the right people on the phone, marketing through the telephone can get you in front of industry decision makers.

 You can talk directly with prospects and the more you call the better  you get at it.  The better you get then you will hear more ‘yes’ than ‘no’.    Continue reading

What is B2B Marketing through Telemarketing

outbound telemarketingLet me try to keep b2b marketing through telemarketing clear and understandable.  Telemarketing  or telesales in UK is simply the process of generating leads, making sales, or gathering marketing information through the use of telephone. It is more valuable  than personal selling because it saves time and money, but offers closely the same benefits in terms of direct relationship with customers. It may not only mean selling anything, for it could be conducting market research, setting appointments , generating prospects or making a customer follow up call after purchase.   

Telemarketing to discuss further is either inbound or outbound in scope.  Inbound telemarketing refers to the handling of incoming telephone calls.  It means taking customer service and sales calls from customers looking to make contact with the company. The idea of fielding calls from customers that pre-qualify themselves can seem like simple sales work, but the real key is that this type of  telemarketing serves as desk to accomodate all customers’ queries, meet their objections and educate them if necessary.  Telemarketers working in this type of telemarketing program normally do not need as much training as outbound reps because the customer already has shown an interest by calling in.

On the other hand, outbound telemarketing refers to the use of telephone to follow-up on inquiries, to sell products or services, to clarify or upgrade an order, or to gather information about consumers or other aspects of the market. Unlike inbound telemarketing, outbound telemarketing calls work by demanding immediate attention from customers. Representatives working on this side of the industry generally need more training and product knowledge because actual selling often involves more complex tasks. Continue reading

Business Opportunities Can Come from B2B Leads

telemarketing call centerIt’s a fact of business wherein those who grab opportunities (like outsourced telemarketing services) are put on the fast track to success, while those who ignore them are stay where they are on regress. There are a lot of business opportunities around US and there are different companies and organizations looking for third party providers who can offer them product and service they need. When presented with this kind of opportunity, it’s only necessary to grab it. You might not be given another chance that is why you should grab it and connect with these prospects right away. You need to convince them of what you are capable of and how your companies can get mutual gains from each other. Not that simple but you can jump start this with the help of good b2b lead generation campaign. There are contact centers right around the corner to hand you with fresh b2b leads to help you make more sales and close more business deals.

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