Tag Archives: telemarketing

Telemarketing Tips – Brushing off Guilt by Association

The term guilt by association really goes well with B2B telemarketing. Why? Because no matter how different lead generation is from regular consumer marketing, people still think you’re guilty all because you’re using a phone to ‘advertise’ something.

 

Then again, is telemarketing the only industry where businesses are tripped with this kind of guilt? What about insurance companies? Scandal and fraud make them popular media stereotypes. Janitorial services? Yeah, good luck cleaning up associations with blue-collar labor and illegal immigrants.

 

It’s sad. It’s reality.

 

You might as well do something about it eh?

 

Continue reading

B2B Telemarketing Tips –Have Excuses but Run Them Out

Excuses aren’t always good. And in telemarketing, it’s not nice to point fingers or shift the cause for a lead’s poor quality on other things besides your telemarketing performance. It causes rifts between marketers and sales reps. It damages your marketing credibility. There’s really nothing good about someone who prepares a list of reasons to not hold them accountable.

 

Or is there?

 

Continue reading

Outsourced Appointment Setting – Go Easy for Go for Broke?

There’s not one single way to outsourced appointment setting. This results in vendors catering to companies in many different ways. Some prefer them to do the whole shebang: contacting, qualifying, nurturing, and then just leave the signing to the sales rep. Others would rather have their sales rep put their own special touch. It’d be a waste of their own negotiating skills otherwise.

 

So which one are you? Are you cautious about outsourcing most of the responsibility or are you just making sure your providers live up to their promise?

 

Continue reading

Outsourced Telemarketing Tips – Their Holidays and Yours

How often do people talk about the effects of differing customs and cultures on outsourcing relationships? It seems it’s not a subject often discussed as the mere cost-benefits of outsourcing or even the rights of the workers involved.

 

But in outsourced telemarketing, issues like different holidays can be an obstacle when your salespeople depend on it for a consistent production of leads and appointments. It would be difficult if that production was brought to a sudden halt by the prospect of holidays that are not observed on your side of the globe.

 

Continue reading

Appointment Setting Tips – Why Seeing You Still Matters

Today, it’s enough for any B2B appointment setting campaign to just set up calls with sales reps. Thanks to technology, there’s rarely a need to reserve fancy dinner meetings or prep the office for a prospect’s arrival. Just set up a small phone conference (or at most, use a webcam) and the meeting’s set to go!

 

It’s ironic then that these tech advancements are now focusing on the value of seeing and hearing as the full experience of communication, business or otherwise.

 

Continue reading

Related Posts Plugin for WordPress, Blogger...