Tag Archives: telemarketing

B2B Telemarketing – Will Google Glass Finally Kill It?

This week, Google made headlines again after announcing that more prototypes of its upcoming Google Glass will be up for sale.

 

The controversies surrounding the famous wearable are plenty. But setting that aside, it’s clear that Google is not slowing down its progress and further opening itself to a wider base of consumers. (Assuming of course, they’ve got $1,500 to spare.) It could be a matter of time when they’ll eventually take the world by storm (just as smartphones already have).

 

Like the smartphone though, does Google Glass foreshadow the doom of older B2B marketing techniques like telemarketing?

 

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Telemarketing Tips – Let Different Channels Market Each Other

As Game of Thrones is kicking off its fourth season, it won’t be long before comparisons between the book and the drama adaptation start stirring the fan forums.

 

It’s kind of freaky actually when you realize that an adaptation can be just like a form of cross-channel communication. You have the same message (in this case, one epic fantasy tale) but different means of getting it across.

 

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Getting Too Familiar via Telemarketing

Telemarketing is easier when a prospect is already familiar with your face and your company. That’s why it’s a common tool for maintaining B2B relationships. It adds a personal touch and it keeps your brand from sounding too automated, distant, and robotic.

 

Because of all this familiarity though, sometimes you end up behaving rather differently from when you first made contact with your prospect. But believe it or not, these subtle changes can either make or break the very relationship you’re trying to preserve!

 

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Telemarketing Tips – Recalling the Reasons for all the Rules

It should be every telemarketer’s goal to clean up all areas of their work (with now being a good time since it’s spring cleaning season).

 

Whether it’s just keeping their office clean to cleaning up bad contacts in their database, there are reasons why everything has to be kept neat and tidy.

 

Do you remember all of them though?

 

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