Tag Archives: telemarketing

Annoying Marketing Misconceptions

No matter how much hate telemarketing gets, it’s shocking how much of it come from misconceptions about marketing in general.

 

And whether it’s B2B cold calling or traditional advertising, the annoyance goes both ways. Do you think marketing experts like the wrong ideas people have about what they do? It’s bad enough that making rookie mistakes creates these misconceptions in the first place.

 

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Telemarketing Tips – How to Avoid Calling the Dead

Now, now, you can relax. You’re not about to read a telemarketing horror story about some hapless agent calling the other side. Dead numbers are simply numbers that are no longer available or do not belong to the prospect you were hoping to engage.

 

Then again, they can be quite scary in their own right.

 

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4 Expert Tips on Having Great Phone Conversations with Financial Leads

Prospecting in the financial services industry can be a lot like dating. When prospects play ‘hard-to-get’, your only chance at taking the relationship any further is to keep on communicating. And what better way to do this than through well-placed phone conversations? Today’s post is all about ideas on having phone-based interactions that move prospects along their buying journey.

 

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Telemarketing Tips – Play With Politics, Prepare To Get Burned

Contrary to the title, this doesn’t mean that it’s absolutely forbidden to put politics in your telemarketing strategy. There’s still room for exceptions and not to mention you always have to think about the context.

 

What this really means is that just like how fire dancers ‘play’ with fire, you have to be prepared to handle the heat. There are advantages to marketing yourself with the label of a political approval. But unless you’re careful, that label could quickly turn into a target sign on the head of your business.

 

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Telemarketing In An Age of Advocated Privacy

This has been covered several times in this blog and several others. However, it’s always good to remind ourselves that marketing has really been grappling with the issue of customer privacy. Telemarketing, in particular, gets a sizeable load of flak from both consumers and business owners alike.

 

In the following, you will find a brief overview of some of the most common complaints faced by B2B telemarketers that have ties to alleged violations of privacy.

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