Tag Archives: ww2

Sales and Telemarketing, Combat and Propaganda

Pardon the crazed title but logically speaking, there’s really a parallel between the two halves of the B2B sales process and the two halves often featured prominently during wartime: combat and propaganda. Salespeople are more likely classified as combatants seeing as they’re the ones on the front lines, asking prospects direct questions and getting involved at the heart of prospect problems. Lead generators use tools like telemarketing more along the lines of swaying and shaping minds, much like the propaganda at the time.

 

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