Telemarketers – Dealing with What They Get

As more people favor digital marketing channels, it’s not surprising that many B2B organizations are increasingly hesitant to use older methods like cold calling.

 

The practice itself is in need of serious refinement. There’s no arguing that nobody likes unwarranted calls. That’s why those who continue to use telemarketing have found ways to use other channels (like social media, email, live events etc) in order to generate permission.

 

But setting that aside, that still doesn’t get rid of the stereotypes and running gags surrounding the telemarketing industry. How do telemarketers handle hearing these things every day?

 

  • “Are you DNC compliant?” – Most of often they get this from their prospects for the obvious reason that telemarketing is now highly regulated. Abuse of the practice led to the creation of DNC lists and can spell heavy penalties for violators.
  • “Is this a sales call?” – Telemarketing is used for more than just sales calls. Answering this question can be easy but that’s provided that you had been really clear about what you are calling about. Are your simply surveying? Qualifying a lead? Doing a follow-up?
  • “How did you get this number?” – Some people just aren’t aware of where they put their contact information. Rarely, if ever do they got somebody who insists that they never share their business number with anyone (unless they don’t want any business done themselves).
  • “Are you <insert nationality>?” – Implications of racism aside, it doesn’t help when your agents don’t know how to neutralize their accents. And no, you can’t use this as an excuse to reject offshore telemarketers because they’re not all like that either.
  • “Not interested.” –  Yes, this sort of bums an agent out. But no, it doesn’t mean the end of the world for them. Sometimes prospects just aren’t in the buying mode, no matter how good your sales and marketing strategy is. The next best thing to do is just keep calling.

 

Anyone who has had even just a few months experience with telemarketing will find themselves getting a lot of these phrases. On the flip side, their prevalence doesn’t mean that they’re not getting any better.

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