Bad news is that no matter which path of telemarketing you take you will run into a lot of rude people. But here’s the good news, you can go about this type of marketing with services from telemarketing companies. With good data and the right people on the phone, marketing through the telephone can get you in front of industry decision makers.
You can talk directly with prospects and the more you call the better you get at it. The better you get then you will hear more ‘yes’ than ‘no’.
This type of marketing is a very effective way of generating sales leads especially in the business-to-business markets when you are in Canada. Unlike with advertising or PR, where there is no guarantee that decision makers will read trade magazines or such, cold calling can demand immediate attention from prospects. Your productivity increases because of a more focused approach. Here are easy steps to follow:
Initiate those calls
Obviously this is the first step and you have to do this as soon as possible. Stop beating around the bush and start calling to those prospects on your list. You can do this by introducing yourself and getting the word out about your organization.
Identify and qualify your prospects
This is a very important step for you can quickly determine who to focus your precious marketing resources and sales time on. Also, by learning about you can about them, you can potentially offer value to them along with your business methods.
Set the appointment
You must conduct the appointment setting campaign. The goal and objective of this is to close a sale opportunity, so it is important to properly prepare the prospect to be closed while setting the appointment of your respective meeting with them. Make sure that you don’t squander the time of your clients.
Close the sale
This can be the final step in the whole procedure. Closing a sale through calling leads usually costs less than one-fifth of what it would cost to send a salesperson to make a sale in person. Though marketing through the telephone is more expensive than direct mail, it tends to be more efficient in closing sales and thus provides a greater increase on the marketing dollar.
Having mentioned the simple steps above, what then can you get? Primarily there are two; first is quality services that are cost-effective. Second is sufficient time for your sales team to focus their efforts in presenting your goods and services to qualified prospects.
So when you are marketing business to business and you feel that things are not going as they should be, then you might consider lead generation through cold calling. Call center services will provide you with all you need to remain competitive on the global stage by delivering you the number of leads you need in your business.